Marriott International - HR Practices


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Case Details:
Case Code : HROA001
Case Length : 13 pages
Period : 1927 - 2003
Pub Date : 2003
Teaching Note :Not Available
Organization : Marriott International
Industry : Hotels and motels
Countries : Global

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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

People are No. 1

Marriott believed that when employees were taken care of, they would have a special feeling and loyalty towards the company. The corporate culture at Marriott had been strongly influenced by the personality and values of the Marriott family, particularly J Willard Marriott Sr.

J W Marriott Sr. and his wife Alice had opened a A&W root beer stand in 1927 in Washington DC. Later that year, they opened more A&W outlets in Washington DC, Baltimore (Maryland) and Richmond (Virginia). Eventually food was added to the menu, transforming the root beer stand into a restaurant...

Rewarding Employees

Marriott had implemented a number of programs for its managers and associates. One of the main concerns for the company was to keep its low wage employees (associates) happy and satisfied at the workplace. The hotel industry typically witnessed high employee turnover. In most cases the decision to quit a job was based on how much wages they got (Marriott's employees earned about $7 - 7.5 per hour)...

Recognition

Marriott made its mark on numerous best-company lists because of its programs to boost employment for the disabled, the poor, minorities, and mothers...

Exhibits

Exhibit I: Marriott International: Brands of Operated and Franchised Hotels and Resorts
Exhibit II: J W Marriott Sr.'s Guidepost to Management
Exhibit III: Twelve Rules of Training at Marriott International
Exhibit IV: The 5 principles of Marriott's Human Capital Strategy
 

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